There are so many digital marketing tools out on the internet. This blog will help you to understand the best digital marketing tools that you can implement in your digital marketing activities. I have tried to list the 12 best ones that will surely give your business the best output. If you are medium or big brand my suggestion would be to buy the premium version for the first month at least and see how can you implement these digital marketing tools in the way to achieve targets. If you are a small company or recently launched a business definitely go with the free or trial version to understand how these digital marketing tools work for you.
Here are the 12 Best Digital Marketing Tools for 2021 with pricing:
Google Keywords Planner
Google Search Console
SEMRush – My personal choice
Pulse by UseProof
Let’s start with the three best free tools available in the market created by Google for its users. These tools help you analyze the traffic on your website.
If you need to understand the traffic that is coming on to your website, then you got to use Google analytics. This is one of the best digital marketing tools developed and managed by Google. It will give you a brief about how many visitors actually used your website. This tool will help you to know where did the website visitors come from, were they from organic Google search, social media, paid campaigns, or maybe did someone refers to your link.
Moreover, it will also help you to understand if the visitors are actually using your site or they are not interested. Due to which the bounce rate of the website increases. This is an important parameter for you to understand if the traffic that’s coming to your website, are they relevant as per your website content or not. It does not end here, if you explore Google analytics more the more it can help you to build a relationship with your website visitors.
Google Analytics is free to use.
So many tools out there for keyword analysis. Google keywords planner helps you find out the most relevant keywords for your business. Especially, if you are planning to use Pay Per Click marketing with Google, you will have to rely on this tool for the trending keywords and to know their cost per click.
SIngle keywords ideas along with grouped keyword ideas are the best way to understand the keywords for your business. Google Keywords Planner does this well. It will give you a single list of keywords that you can target plus it will group a set of keywords for you to have a better understanding of the set of keywords that you can target and could be relevant for your business.
Google keywords planner is a tool to understand the keywords that you can choose to target for paid ads. It is a completely free tool to understand the best keywords relevant to your business and ad campaigns.
One of the best digital marketing tools for organic growth and marketing. Search engine optimization(SEO) on Google can be achieved very well using this tool. No other search engine companies have built such an advanced tool like Google search console to help its users rank on their search listings.
It is obvious Google is promoting and encouraging organic growth unlike other competitors which focus more on advertising.
A completely free tool to motivate white hat SEO on Google with easy to use features.
– My personal choice
Semrush is an all in one digital marketing tool.
Get analytics reports of your competitors with just a few clicks. SEMrush has few amazing tools and reporting systems that can help you grow online.
- It can help to do organic research about your competitors.
- If you have competitors running paid ads, this tool will be your mentor to understand how to take a step forward than your competition.
- Get analytics and research about your competitor’s display advertising strategies.
- Know how your competitors have built backlinks to rank in the first position.
- Get all the keywords information that your competitors have been using to get business.
- If you are an ecommerce website, you can get the data about shopping ads that your competitors have been working on.
- Understand your competitor’s traffic and audiences.
- Understand the digital market trends if you are a new business or planning to launch a new product.
Few other digital marketing tools by SEMrush
- Keyword Difficulty
- Domain vs. Domain
- My Reports
- Keyword Magic Tool
- CPC Map
- SEO Writing Assistant
- Topic Research
Explore more about SEMrush here. SEMrush has a free trial version and allows free daily reports with limits. The basic motivation for free giveaways is to buy the premium version. The premium version is better than any other reporting tool for digital marketing. The pricing for SEMrush starts from $100 a month.
Have you noticed a few websites showing the number of visitors on their website? Did you ever think about how to get proof of whether it is genuine?
Here is a great digital marketing tool to gain the trust of your website visitors in the most genuine way.
Well, this tool is a full proof way to showcase how many actual visitors are using your website. Not only this, but it can also help you give proof to your visitors how many users got converted on a form. Since this is a third party tool, your visitors will get to know that these numbers are genuine and they are neither falsely coded nor misleading.
Pulse by UseProof has a free trial for 14 days. The paid tool pricing starts from $29 a month.
Ryan Finley started this company in 1999 with a simple goal to help people take surveys online. This company has grown exponentially since then. It understands what exactly it takes to serve the purpose of conducting surveys online. With its accuracy on surveys and do it yourself(DIY) process it easier to get your survey forms filled up. You can target the audience as per the audience demographics, industry, or interests.
The best part about this digital marketing tool is it also gives real time data on surveys. It allows you to conduct surveys in 400+ languages around the globe. So if you are planning to start a new business or launch a new product and are confused if your audience will like it or not, then this is your master key for opportunities.
Survey Monkey has few pricing packages to explore, you can always start with the free version, but it is too basic. The pricing starts from $25 per month per user.
Do you own a WordPress blog? If yes, you are aware of the Yoast SEO plugin and its benefits. For those who don’t know let me tell you Yoast SEO plugin offers the most effective SEO tips and techniques for on page optimization. If you are confused with on page optimization or newbie to on page SEO, get this plugin and it will guide on every step. It will not only guide with keyword optimization but also it will let you know whether your article passes the readability score. The readability score helps you to improve your writing skills.
Yoast SEO plugin has a free version and paid version both. The free version has quite effective ways for you to know how to rank on Google with on page optimization. If you buy the premium version you are sure to beat a lot of competition only with on page optimization. The price starts at $20 monthly.
Marketing automation is the next big thing in digital marketing. One of the brilliant digital marketing tools is to automate your web chat or Facebook chat using Mobile Monkey. Capture details about your visitors, fill up lead forms, or maybe get conversions all automated with the help of the Mobile Monkey web chat tool.
With this tool your customers will give all the information you need to know. This bot can help you get conversions for a sales funnel. And the best part is, they won’t even know this was all automated by a chatbot. It will be too late for them to realize all this while they were chatting with a bot and not a real human being. To keep it so real, this tool has so many features. It helps you to customize the messages or replies to your customers based on the incoming messages from the user.
This tool offers free usage as well as offers premium benefits to customize for an advanced sales funnel. The premium version starts from $14.25 billed every month.
Gone are those days when people used to struggle to create a simple creative post using Adobe software. There is a new trend to create graphics online using Canva. Canva offers various templates to create web graphics easily. So easy that even a school kid can create stunning graphics. People have been using Canva to create social media posts especially. It has millions of templates to choose from.
The premium version offers high definition output that can be used for large prints like street hoardings. The premium version also allows you to create GIFs at your fingertips. Canva has got a revolution in the online graphics industry. It is a great initiative and helps all the small and medium businesses looking out there to be active on their social media pages with creative postings. The premium package starts from $10/user/month
Email marketing could be the traditional digital marketing technique but surely still is the classic way to negotiate and convert a lead. To do this we have Mailchimp, one of the best email marketing tools. Mailchimp offers a number of templates to choose from for newsletters.
Newsletters are one of the best ways to retain your customers and add value to your service. Mailchimp is a pro digital marketing tool for emails and it knows how the industry works and what it needs to do to overcome the competition.
With Mailchimp send out Instagram posts right on your email content. You can also create landing pages with Mailchimp to sell online. Create customizable forms and popups for your sales funnel. Mailchimp can be easily integrated with your website form.
Mailchimp offers a lot of free benefits and has premium packages to help you improve your digital marketing campaigns. It starts at $10/month.
Ubersuggest offers a few great tools for everything you need to know about keywords and organic results. Ubersuggest is very user friendly and anyone with zero SEO knowledge can understand what the tool is trying to explain SEO and keyword ideas. Initially when Ubersuggest was launched it was kind of a failure. It was when Neil Patel took over it and it got its way out to stay in the competition with other keywords tools. Over Neil Patel has improved it a lot today.
It has a tool to get great ideas about long tail keyword suggestions. You can get a domain overview to understand which keywords it ranks on Google, check your domain score. It will also give you a sense of understanding about the backlinks your competitors have created to rank in the first position. Overall it is easy to use plus it is marketed by Neil Patel so it has got its brand value.
If you compare Ubersuggest with SEMrush, you will understand SEMrush offers deep and better insights than Ubersuggest.
Ubersuggest is also cheaper than SEMrush. Similar to SEMrush it offers free usage with limitations and has premium packages to know more about your competitor’s keywords or backlinks in depth. It starts at $29/month.
Are you a social media agency or a social media marketer, then you need to know about Content Studio. If you want to have a content marketing strategy for your campaigns or online business you need this amazing digital marketing tool. This tool helps you to figure out the latest trending topics on the internet for your niche.
If you are in search of influencers on Twitter & Instagram, no other digital marketing tool than Content Studio will work for you in the most efficient way.
This tool also lets you schedule your social media posts and set up an automated calendar for timely postings on your handles. There is an extra small feature with the automated social media postings, you can set up an admin approval before it shares the post on the live page.
This tool has a free trial for 30 days and has a premium package that starts from $29 a month.
So these were a few best digital marketing tools we found would really give add new opportunities to the industry. These digital marketing tool companies have managed to keep themselves updated in every possible way. They study the daily updates that keep coming up on social media sites and search engines to make sure they are highly competitive in the market. So get to know them one by one and start using these tools in your digital marketing campaigns.