9 Best Social Media Sites Like Facebook For FMCG Marketing

9 Best Social Media Sites Like Facebook For FMCG Marketing

Among the various marketing and branding strategies, social media marketing comes in as a fresh one. Social media marketing is executed by creating and sharing engaging content over social media networks. This helps in engaging users and compels them to buy products and share them with others too.

Considering how many people are on social media, it is easy to guess that social media marketing is a huge field to play on. Top social media sites like Facebook are full of these brands attempting to garner business.

You might be wondering, how many users does Facebook has making it a social media giant? As of the first quarter of 2020, the number of Facebook users was soaring higher than any other social media platform with 2.6 billion monthly active users.

FMCG stands for fast-moving consumer goods. These are inexpensive day-to-day essentials which people buy quite regularly, which includes things like Packaged Foods, Beauty products, etc.

Recently, Facebook has seen a dark shade on its palette for privacy. Facebook admitted selling user data to others which made Facebook’s founder Mark Zuckerberg face certain class-action lawsuits.

Before jumping into a list of social media platforms, let us dive into the importance of social media.

Why Social Media Is Good?

The term social media refers exclusively to social networking sites like Facebook which helps us to connect with other people. How many people use social media? The answer is in billions. There ought to be something good if there are billions using a thing. Top social media apps are the way to keep us connected in this fast-moving world. Whether it is business or family, we are reaping the benefits of different social media handles.

But what is social networking? 

Social Networking refers to the process of using social media for business or to connect with friends and family. 

Are you not getting customers from Facebook?

Among social media sites like Facebook, Twitter, etc. Facebook’s Marketplace is the most prominent in the social media list for FMCG marketing.

Facebook is one of the most popular social media platforms. Despite how many people use Facebook, it is not compulsory that your focus audience on Facebook. This means you will not get enough audience from Facebook.

Here are top 9 social media alternatives to Facebook you can use for marketing:

1. Pinterest

Social Media Sites Like Facebook

Social Media Sites Like Facebook

As the name suggests, you can simply pin what entices you on your board on Pinterest. You can track online conversions with Pinterest ads. If you strategically plan content to contain words that are searched a lot on Pinterest, your posts will get a good reach even without sparing a penny.

  • Message: Yes
  • Follow: Yes
  • Share: Yes
  • Ads: Yes

Cost of advertising on Pinterest?

Minimum Bid: $0.10 (CPC)/ $0.10 (CPE)/ $5.00 (CPM)

2. YouTube

Social Media Sites Like Facebook

Social Media Sites Like Facebook

Youtube is one of the most prominent video sharing platforms. It is owned by Google and here you can create a channel for your brand and upload videos about your brand for your subscribers. Sites like Youtube gives you the benefit of visual content. Advertising on websites like Youtube can help you boost your reach. You can have an excellent organic reach by including relevant keywords in title and video description.   

  • Message: No
  • Follow: Yes
  • Share: Yes
  • Ads: Yes

Cost of advertising on Youtube?

Average CPC is $0.10 to $0.30

3. Instagram

Social Media Sites Like Facebook

Social Media Sites Like Facebook

Is Instagram owned by Facebook? The answer is Yes! With Instagram, you can have the same paid benefits as Facebook. Instagram has its own set of organic benefits which will boost your brand. It is beneficial for both businesses with and without an advertising budget because of its huge base of users. Addressing how many users does Instagram have? Instagram has a massive user base of more than 1 Billion people. Thus, the correct usage of hashtags on your visual content can improve your reach a lot.

  • Message: Yes
  • Follow: Yes
  • Share: Yes
  • Ads: Yes

Cost of advertising on Instagram?

Average CPC is $0.50 to $1.00

4. Twitter

Social Media Sites Like Facebook

Social Media Sites Like Facebook

Considering how many people use Twitter, this Facebook alternative can engage with new potential customers. Just like Instagram, you can use hashtags on Twitter to find posts from consumers searching for what your company offers. You can see what people need by using relevant hashtags and can retweet them with your offers and discounts.

  • Message: Yes
  • Follow: Yes
  • Share: Yes
  • Ads: Yes

Cost of advertising on Twitter?

The average cost of a Promoted Tweet: $1.35 per engagement
The average cost per confirmed follower: $2.50-$4.00

5. LinkedIn

Social Media Sites Like Facebook

Social Media Sites Like Facebook

LinkedIn can be a powerful tool for a B2B business model as it consumers based on job titles. If your business is about targeting specific companies or job titles, then LinkedIn can prove to be the best. Though LinkedIn’s advertising platform is not as advanced as Facebook.

  • Message: Yes
  • Follow: Yes
  • Share: Yes
  • Ads: Yes

Cost of advertising on LinkedIn?

The minimum bid for CPC and CPM: $2

6. Tumblr

Tumblr is great for your business if you are trying to reach out to young demographics. You can post text, photos, links, audios, and video updates. Tumblr users care more about interaction than the number of followers. Unlike other social media sites, you can make custom modifications to your page with Tumble.

  • Message: Yes
  • Follow: Yes
  • Share: Yes
  • Ads: Yes

Cost of advertising on Tumblr?

Highlighted Post: $2
Pinned Post: $5

7. NextDoor

Nextdoor is a service prominent in the US which connects you to your neighbourhood. It helps you drive business and strengthen your network at the local level. You can engage with the community, share your offers, and gain your business a reputation by reviews.

  • Message: Yes
  • Follow: Yes
  • Share: Yes
  • Ads: Yes

How much does it cost to advertise on NextDoor?

CPMs ranges from $8 to $30

8. Reddit

If you are wondering, is Reddit social media? The answer Reddit is one of the most significant and underutilized social media sites. You need to submit content on Reddit, and then others upvote or downvote it which decides if the content moves up or down. Users can post their product advertisements and the links to the product on these forums. This, in turn, adds some traffic to the landing pages too.

  • Message: Yes
  • Follow: Yes
  • Share: Yes
  • Ads: Yes

Cost of advertising on Reddit?

CPM: $0.75
Individual sponsored link: $5

9. Quora

On Quora, people can share and gain knowledge by asking questions and answering them. It is a great way to find what issues your current and potential user base face. You can improve the company’s brand image by answering questions on Quora and demonstrate your expertise.

  • Message: Yes
  • Follow: Yes
  • Share: Yes
  • Ads: Yes

Cost of advertising on Quora?

CPC: $0.01
CPM: $0.20

Wrapping Up

FMCG benefits a lot from Social Media Marketing. So it is imperative to check out which social media networking sites are engaging the most of your users. With all the Facebook controversies, you may consider the above 9 platforms over Facebook.

I have curated a list of digital marketing tools that will help you with social media and SEO campaigns. Read more